PRESS - The SLOW Lounge gives high flyers a new oasis
May 2010 - Comair, in partnership with FNB and RMB Private Bank, launch luxury domestic lounges in all three major cities.
Jo'burg, May 2010: Comair has set a new global standard for domestic airport lounges here in South Africa. The SLOW Lounges tranquil and stylish environment was conceived by visionary local designers to provide a perfect sanctuary from the fast pace of travel and modern life. And with increased ticket sales on domestic flights over the World Cup 2010 period, the already busy airports are set to see an influx of crazed football fans traveling from one host city to the next. With SLOW Lounges already up and running in Johannesburg and Cape Town, with Durban launching at the new King Shaka airport before the World Cup in June, fans and business travelers will have a haven away from the chaos in all three major cities.
In an ever accelerating world, the SLOW Lounge concept was inspired by the growing international trend towards appreciating life's journey as much as achieving the end goal. When flying in South Africa, the SLOW Lounge creates a valuable and enjoyable “moment in time” between checking in and boarding, where the chaos of the airport and stress of traveling can be forgotten. SLOW allows one to make the most of that moment to work productively, enjoy a snack or simply put ones feet up. Features include a chef, a barista, a bar serving the finest South African wines, a Library, a Nintendo games room, private meeting spaces, business facilities and an on-site Spa offering massages and wellness treatments.
Access to the SLOW Lounges is exclusive to qualifying British Airways Executive Club holders, British Airways Club (business class) passengers, FNB Private Clients, FNB Premier Banking (FNB customers with Platinum credit, debit or cheque card) and RMB Private Bank clients with a valid debit, credit or cheque card.
“Traditionally domestic lounges are seen as a step in your journey, a place you don't necessarily want to be in but you go there because you have time to kill. With SLOW we're trying to change this, we want people to leave feeling better than when they arrive. We are already seeing travelers arriving early to enjoy the experience. Our aim is for SLOW to be seen as a destination rather than a waiting room before a flight," said Gidon Novick, Joint CEO of Comair.
Branding and design consultancy GRID was responsible for developing the SLOW brand and concept alongside Comair. The interior decor and design was created by Tonic – with a holistic focus using natural materials and colours complemented by local art work.
FNB and RMB Private Bank saw perfect synergy in partnering with Comair on SLOW. "We want to distinguish ourselves from other banking institutions by giving our customers concrete solutions that can improve their well-being simultaneously we hope that this initiative will help us to entrench FNB's brand promise of a helpful bank and RMB Private Bank's "thinking that can change your world," said Jacques Celliers, CEO of FNB Credit Card.
SLOW lounges have the following activities and features:
- A selection of canapes and snacks freshly prepared by the on-site chef
- Freshly brewed coffee and wine tasting
- Private areas and meeting rooms to work in
- Private marble bathrooms
- The latest Apple iMacs and OKI printing facilities
- Free WiFi and power throughout the Lounge
- A library of the latest books from Exclusive Books
- A games room with Nintendo Wii and DS Consoles
- A spa offering 15 - 20 minute treatments before your flight